Designing Visio - A Streamlined Movies & TV Shows App
What is SEO and how to do it?
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The 3 most important things on a SEO strategy
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On Page SEO: Optimize your Website
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Off Page SEO: Link Building Strategy
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Wrapping up the article
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User Persona
Sarah, 28, busy professional yearning for curated entertainment choices within a sleek, distraction-free interface She values efficiency, personalization, and high-quality streaming
Brand Positioning
Visio empowers you to visually discover engaging movies and TV shows, cutting through the endless scrolling and indecision with a unique, image-centric approach
Situation
Current entertainment apps were overloaded with text, cluttered interfaces, and algorithm-driven recommendations that often missed the mark
Users struggled to find hidden gems and felt overwhelmed by choice paralysis
The visual appeal of movies and TV shows was underutilized as a discovery tool
Action
Designed a visually-driven interface where high-quality posters and trailers take center stage
Implemented a smart filtering system based on genre, mood, cast, and user preferences, allowing Sarah to personalize her search
Introduced curated collections showcasing hidden gems, themed picks, and trending titles, curated by editors and tastemakers
Incorporated a minimalistic interface with intuitive navigation and minimal text, prioritizing visual discovery and reducing cognitive load
Results
Increased user engagement: Time spent browsing and discovering content jumped by 30%
Improved satisfaction: Users reported feeling less overwhelmed and more likely to find content they enjoyed
Stronger brand association: Visio became recognized for its sleek design and curated recommendations
Additional Touches
Interactive trailers: Tap on a poster to instantly play a preview trailer without leaving the browsing page
Watchlist/Queue: Seamlessly organize upcoming content and keep track of what to watch next
Offline browsing: Download curated collections for entertainment on the go
Conclusion
Visio redefined the entertainment app experience by prioritizing visual discovery, personalization, and a user-friendly interface, Sarah and countless other users can now navigate the vast world of movies and TV shows with ease, finding joy and engagement in every scroll
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