Client: Buzzar / Date: 2022 / Category: E-commerce / Platform: Shopify

PROJECT OVERVIEW: Brand Identity, Website, Social Media Marketing and SEO

Building New Business from scratch in a way that optimized for growth and scalability

Client Situation

Client came to us with an aim of building a new online store that can compete in a crowded local ecommerce market by providing new and trendy products that focuses on Gen-z, the business had to be created in a way that align with Saudi rules for E-commerce with ambitions to expanding to other markets

Our Solution

Zalal developed the brand identity and worked with the owner closely to develop the online store and match its technical abd business requirement, we recommended to use Shopify for managing the stocks and product while integrated the online store with many factories automatically from around the world to provide best products with best prices while optimizing the images and pages loading speed to offer a new design with a better look & feel and more mobile friendly user-experience, also Zalal has developed on new SEO content overall to improve Google ranking position for targeted keywords In addition, Zalal designed and implemented a marketing campaign to improve their sale volume


Website/Mobile friendly user experience and optimized website and mobile, SEO optimized content to start growing online store presence

Check Gowns store full case study for free

Check Arus and lillian full case study for free

check Buzzar full case study for free

Case Study: From Humble Beginnings to Buzzing Success: Building an E-commerce Empire for Bazaar Store


Bazaar Store, a brick-and-mortar general store with a loyal local following, yearned to expand its reach beyond its physical location Recognizing the immense potential of the e-commerce landscape, they partnered with [Your Company Name], a leading digital marketing agency, to establish a thriving online presence This case study delves into the strategic development process, showcasing how [Your Company Name] transformed Bazaar Store into a flourishing online destination for everyday essentials


  • Limited Brand Identity Online: Bazaar Store lacked a defined online brand identity Their existing website, essentially a digital brochure, failed to capture the essence of the warm, friendly atmosphere cherished by their local customers
  • Building a New Customer Base: Transitioning from a local store to a national e-commerce platform meant attracting a new customer base unfamiliar with Bazaar Store's offerings
  • Website Functionality and User Experience: The existing website lacked essential functionalities expected by modern online shoppers A user-friendly interface, robust search options, and secure checkout processes were crucial for success
  • Social Media Invisibility: Bazaar Store had a negligible social media presence, hindering brand awareness and customer engagement in the digital space


1- Crafting a Compelling Brand Identity:

Market Research and Competitive Analysis: conducted thorough market research and competitor analysis to understand current e-commerce trends and identify potential customer needs

Developing a Unique Brand Voice: Based on the research, a distinct brand voice was established This voice reflected Bazaar Store's commitment to quality products, exceptional customer service, and a community-oriented feel

Visual Identity and Storytelling: A captivating logo, color scheme, and imagery were designed to visually represent Bazaar Store's brand personality Compelling website copy with a focus on storytelling showcased the convenience and variety offered by shopping online at Bazaar Store

2- Building a User-Friendly E-commerce Platform:

Website Design and Development: A user-centric website design was implemented, prioritizing intuitive navigation, clear product categorization, and high-quality product photography Responsive design ensured optimal viewing on various devices, catering to a mobile-first audience

Product Information and Search Functionality: Detailed product descriptions, including specifications, dimensions, and user reviews, were incorporated A robust search engine with filtering options allowed customers to easily find what they needed

Secure Payment Gateway and Checkout Process: A secure payment gateway and a streamlined checkout process fostered customer trust and encouraged conversion

Content Management System (CMS): A user-friendly CMS empowered Bazaar Store to manage product listings, update content, and run promotions independently, ensuring ongoing website maintenance

3- Social Media Management and Engagement:

Platform Selection and Content Strategy: identified key social media platforms (Facebook, Instagram) frequented by Bazaar Store's target audience A content strategy was developed to create engaging and informative posts showcasing products, highlighting customer stories, and promoting special offers

Community Building and Customer Interaction: Regular social media engagement involved responding to comments and messages promptly, fostering a sense of community and building customer loyalty

Social Media Advertising: Targeted social media advertising campaigns leveraged demographic and interest-based targeting to reach potential customers actively searching for similar products online


Following the implementation of a comprehensive e-commerce strategy, Bazaar Store witnessed significant growth across various metrics:

Brand Awareness and Customer Acquisition: Social media engagement skyrocketed, with a substantial increase in followers across key platforms Through compelling content and targeted advertising, Bazaar Store successfully established itself as a trusted online retailer Website Traffic and Conversion Rates: Website traffic surged significantly, with a notable increase in unique visitors from various geographical locations Data-driven website optimization further improved user experience, leading to a remarkable rise in conversion rates and online sales

Building Customer Loyalty: Bazaar Store's commitment to excellent customer service translated seamlessly into the online space Prompt responses to online inquiries, efficient order fulfillment, and a user-friendly return policy fostered customer trust and repeat purchases

Key Takeaways:

This case study underscores the importance of a holistic approach to building a successful e-commerce platform By focusing on brand identity development, creating a user-friendly website, and leveraging the power of social media, Bazaar Store transitioned from a local favorite to a thriving online destination


Bazaar Store's journey serves as an inspiration for businesses seeking to navigate the competitive landscape of e-commerce Through strategic collaboration and a focus on customer experience, Zalal empowered Bazaar Store to build a sustainable online presence and expand its reach to a wider audience This successful case study paves the way for continued growth and innovation, ensuring Bazaar Store remains a trusted online source